In recent years much has changed the structure of the tourist market. In the 70s and 80s the tone in the industry asked the "golden youth" and industry, accordingly, has focused mainly on individual travelers. In the 90s, these young people have grown up, their level of inquiries has changed. Once they attracted prestigious resorts and they just stayed in a suite, now they satisfy package tours according to the formula "all inclusive". 90 Tourists are returning to the style of rest taken in the 50s. "New traditionalists" are required discounts, pre-agreed prices and payment in advance. Marketers need to be aware of their actual and potential clients and to develop a program in advance, can satisfy the needs of every segment of its market.
- Tom, would you like to join one of the youth movements?
- For example?
- What do you think about "The Green Movement"?
- Well, maybe. I like nature. What about you?
- Me too. I'm sure that it cannot protect itself from such a greedy species as human beings. It needs help.
- Absolutelly agree with you.
- What about another movement? It is called "Young people for Peace"
- Nice name and great goals it has, I guess. Every sensible person on the Earth wants to live in peace. Me too.
- That's right. I've heard about one more movement - The Stay Healthy Monement.
-Oh, souds great. I'd like to to take part in it. I'm for healthy life. I'm really against smoking, drinking, drugs and so on.
- I think I'll join this movenemt. Are you with me?
- I'll think.
- ok. They have a meeting tomorrow at 6 pm. I'm going. We could come together.
- I'll call you tomorrow after a considerate thought about it. Talk to you tomorrow. I need to go now.
- Bye, till tomorrow.