Goods can be moved directly from the producer to the consumer, but generally manufactured goods are delivered to consumers through indirect and more complicated channels. Wholesaling is a part of the marketing system standing between the manufacturer and the retailer and providing channels for goods distribution. Wholesalers buy goods in large quantities and sell them in small quantities to retailers, thus they simplify the distribution process. Dealing directly with diverse producers and trading with a large assortment of items, wholesalers at the same time trade with numerous independent retailers, so wholesaling is of great importance both for manufacturers and retailers. Small businesses are known to participate in the field of wholesaling, about one-fourth of wholesaling units accounting for one-third of total sales.
London [ˈlʌndən] is the capital and largest city of the United Kingdom of Great Britain and Northern Ireland. Administratively, the Greater London region of England is divided into 33 self-governing territories. The population is 8.6 million people (2015) - this is the third largest city in Europe [2]. Forms the agglomeration of Greater London and the vast metropolitan area. Located in the southeast of the island of Great Britain, on a plain at the mouth of the Thames, near the North Sea. The main political, economic and cultural center of the United Kingdom.
London is located on the plains of the London Basin. The highest point above sea level is Westerham Heights (245 m) in the extreme south-east of the city.
London is the most important economic and financial center of Great Britain and Europe; one of the global cities competing with New York for the title of the world's leading financial center.
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