The book describes a tourism industry in crisis, a crisis of change and uncertainty, brought on by the rapidly changing nature of the tourism industry itself. New technology, more experienced consumers, global economic restructuring and environmental limits to growth are only some of the challenges facing the industry. Mass tourism, it is argued, is responsible for bringing social, cultural, economic and environmental havoc in its wake, and mass tourism practices must be radically changed to bring in the new. The book outlines the evolution of mass tourism and the transformation toward a new tourism. Today's industry is being shaped by new global imperatives and is adopting new organizational and managerial principles including quality, flexibility, customization, innovation, diagonal integration and environmental soundness. A new tourism is emerging, driven by new consumers, new technologies, new production practices, new management techniques, and changes in the industry's frame conditions. These influencing factors are discussed in detail, illustrated by references to industry practices throughout the world. The important role of diagonal integration, a process where firms use information technologies to logically combine services for best productivity and most profitability, is discussed. It will become a key tool for controlling the process of value creation in the tourism industry and the implications of the resultant new tourism for tour operators, travel agents and hotels are explored.
A. It was nice of you to invite me to the play.It was a wonderful idea.
B. I'm glad you liked it. I'd like to invite you to the opera house on Saturday. An opera by Verdi is on.
A. I'm afraid, I can't. I am not fond of opera very much. I prefer ballet instead.
B. Then we can go to the Maly Theatre next week. What do you think?
A. Oh, it will be great! But is there any worth-seeing ballets?
B. Yes, there is one. It's "The sleeping beauty".
A. Good choice. I have always wanted to watch it. We may go there at the weekend. What about Saturday?
B. OK, let's meet next to the theatre at 7 o'clock? and I will pay for the tickets.
A. All right, bye.
B. Bye.
1. Everybody knows that the world rainforests are disappearing.
2. Insects are the dominant life-form on earth.
3. The wines and beers made in Alsace are very similar to those of bordering Germany.
4. A soldier defends our country.
5. Foes of the plan were there to voice their concerns.
6. She was responsible for product distribution.