Advantages: 1 An universal medium. Can ve enjoyed at home, at work and while driving. Most people listen to the radio at one time or another during the day. 2 Permits you to target your advertising spends to the marlet most likely to respond to your offer. 3 Permits you to create a personality for your businessusing only sounds and voices. 4 Free creative help is usually available. 5 Rates can generally be negotiated and is cheaper to advertise on than some other media vehicles. 6 Can be customized from region to region.
Disadvantages: 1 Listeners can`t refer back to your ads to go over important points. 2 The line could get fuzzy or not clear. 3 Not as fast as using a phone or internet, could take a little bit. 4 Advertising costs are based on ratings which are approximations based on diaries kept in a relatively small fraction of a region`s homes. 5 Ads are an interruption to the entertainment. Because of this, radio ads must be repeated to break through the listener`s "tune out" factor. 6 Only an audio medium.
I was watching Rain Man on DVD the other day when a part of the dialogue really 2 caught my attention. In fact I 3 was so surprised that I rewound the film to make sure I 4 had heard correctly. In the film, the character Raymond Babbitt, who is autistic, claimed that Qantas was the only airline that 5 never had never had a crash. I 6 went online to check out this fact. Apparently it wasn’t 100% true. At the time of the making of the film, Qantas 7 had had eight crashes but they 8 had all been propeller planes, not jets. I also 9 found out that all airlines (except for Qantas, of course) 10 took this line out of the film when they 11 were showing it on flights at the time. 1 My dad used to be a doctor but he retired. 2 I’m not used to (getting up) early. 3 When I was a teenager, I used to (ride) my bike everywhere. 4 When I first arrived in Brazil I wasn’t used to (kissing) people when I met them. 5 My grandmother used to (tell) us great bedtime stories. 6 He’s a pilot so he’s used to (working) long hours. 7 She used to (be) my friend but we had an argument. 8 After two years in Italy, I’m used to (drinking) strong coffee.
I am not very good at sports, but I like watching sport on TV. My brother does not play the guitar, but he is very good at singing. We are not very happy. Our team is not winning. Ann and Robert do not like London and they are not planning to stay there. Lucy is not very good at dancing. We do not enjoy her shows. Marcus is not playing a computer game at the moment. He does not play computer games every night. That song is not very good. I si not want to listen to it again. Tony eats hamburgers. He eats a lot of meat. Joanna does not have a swimming competition next week, so she is not practising very hard today. I go to university by bus – I do not walk. So I have time to read magazines on the way.
Choose the right answer. There any cars in the car park. b aren’t
Karol in a school. He is a teacher. b works
she need a car? Yes, she does. d Does
is Istanbul? In Turkey. a Where
is he unhappy? I don’t know. b Why
Sarah is the champion. She wins. a always
Do you have umbrella? b an
you help me please? a Can
Germany is bigger than Italy. a (no word – write Ø)
David happy? Yes, he is. c Is
3.Read the advertisements and substitute the words in brackets with words from the lists. ( нужно заменить этими словами те слова, что в скобочках. То есть например в 1ом пропуске вместо clear, пишите cloudless и так далее) peaceful-4 overpriced-2, cloudless-1 modern-5 uncomfortable-3
Underline the correct option. Sometimes more than one option is possible. I was having a shower when my friend called. While Sally was walking to the station, she met Harry. Tom went to bed and said, ‘Goodnight.’ Did you get angry when she finally told you? We danced while the music was playing I met David many years ago.
1 An universal medium. Can ve enjoyed at home, at work and while driving. Most people listen to the radio at one time or another during the day.
2 Permits you to target your advertising spends to the marlet most likely to respond to your offer.
3 Permits you to create a personality for your businessusing only sounds and voices.
4 Free creative help is usually available.
5 Rates can generally be negotiated and is cheaper to advertise on than some other media vehicles.
6 Can be customized from region to region.
Disadvantages:
1 Listeners can`t refer back to your ads to go over important points.
2 The line could get fuzzy or not clear.
3 Not as fast as using a phone or internet, could take a little bit.
4 Advertising costs are based on ratings which are approximations based on diaries kept in a relatively small fraction of a region`s homes.
5 Ads are an interruption to the entertainment. Because of this, radio ads must be repeated to break through the listener`s "tune out" factor.
6 Only an audio medium.