Text c вот сам текст: scheduling a news conference the conference should be scheduled at а time that is convenient for the reporters — that is, with an eye on the deadlines of the media represented. in general, mornings or early afternoons аrе best for both print and broadcast media. this allows sufficient time for reporters to get stories in the next morning’s daily or on the 6 p. m. news. if the primary audience is the trade press — reporters rерresenting publications in а particular industry — late afternoon news conferences may be more convenient. you should avoid saturdays and sundays, as well as major holidays. most media operate with skeleton staffs on these days and hence don’t have the personnel to cover news conferences. another consideration which often can’t be planned for, is to schedule the news conference on а day when there aren’t а lot of conflicting news events. it’s always wise to avoid election days, for example. selecting а location а location for а news conference must meet several criteria. first, it must be convenient for the media invited and relatively close to their places of work. second, the room selected must have the necessary facilities to accommodate both print and broadcast media. organizations often use hotels and conference centers for news confe rences, as well as the corporate headquarters. it is important for the room to have plenty of electrical outlets, particularly for radio and television news. television people may prefer а room on а ground floor near an entrance so that they can park а mobile communications centеr outside the room. in some cases, they will want to run cables from the truck to the room for live broadcast. you should make the room available оnе or two hours in advance so that radio and television crews can set up. have а general seating plan to make sure that the equipment doesn’t obstruct the view or hinder the work of the print reporters. an elevated platform for тv cameras in the back of the room is helpful. another consideration is to have several smaller rooms reserved nearby for print and broadcast reporters to conduct an exclusive interview with а company representative after the general news conference. к тексту. 1) find the english equivalents in the text. use them in sentences of your own: следовательно; день выборов; сравнительно; штаб квартира; в конце комнаты; неподалеку; предпочитать; ежедневная газета; достаточно времени; избегать. 2) find the words in the text which describe or mean the following: 1. only enough workers or services to keep an operation or organiza tion running — 2. to provide enough space for a particular number of people or things — 3. to make it difficult for smb. to do smth. or for smth. to develop — 4. to plan that smth. will happen at a particular time — 5. a concert, sport events etc. that is seen or heard on television or radio at the same time as it is happening — 3) translate the following wordcombinations into russian. use them in sentences of your own: 1. to meet criteria to meet requirements to meet interests to meet wishes to meet commitments to meet a bill to meet expenses 2. to set up to set up a monument to set up a committee to set up a company to set up a home to set up a record find some more expressions in the dictionary. 4) match the words: corporate platform elevated outlets print day electrical headquarters election media 5) translate the following sentences into russian: 1. we have a rehearsal scheduled for four o’clock. 2. the high cost of the vaccine has severely hindered its use. 3. the hotel can only accommodate 200 people. 4. on the weekend, we only have a skeleton crew. 5. the college has excellent research facilities. 6) match the words which are close in their meaning: exclusive accommodating prefer unique mobile indispensable convenient movable necessary fancy 7) match the words having the opposite meaning: helpful unsuited elevated common convenient inessential exclusive lowered necessary worthless 8) answer the following questions: 1. what is the best time for a news conference and why? 2. in which cases are late afternoons more convenient? 3. why should saturdays and sundays be avoided? 4. what criteria should a location for a news conference meet? 5. what kind of room may television people prefer? 6. why should the room be made available one or two hours in advance? 7. for what purpose may some smaller rooms be reserved nearby? 8. who can give an exclusive interview? 9) can you explain the following: 1. the conference should be scheduled at a time that is convenient for the reporters — that is, with an eye on the deadlines of the media represented. 2. it’s always wise to avoid election days. 3. most media operate with skeleton staffs on these days and hence don’t have the personnel to cover news conferences.
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