М
Молодежь
К
Компьютеры-и-электроника
Д
Дом-и-сад
С
Стиль-и-уход-за-собой
П
Праздники-и-традиции
Т
Транспорт
П
Путешествия
С
Семейная-жизнь
Ф
Философия-и-религия
Б
Без категории
М
Мир-работы
Х
Хобби-и-рукоделие
И
Искусство-и-развлечения
В
Взаимоотношения
З
Здоровье
К
Кулинария-и-гостеприимство
Ф
Финансы-и-бизнес
П
Питомцы-и-животные
О
Образование
О
Образование-и-коммуникации
popov03
popov03
08.02.2022 12:30 •  Английский язык

PLANNED OBSOLESCENCE – A BLESSING OR A CURSE?

A Have you ever been upset when a quite new product stopped working a short time after the warranty ran out? This
problem may have been caused by so-called ‘planned obsolescence’, which can be understood as deliberately making
a product to last only a limited period of time. The concept goes back to 1920s America, where car manufacturers
decided to change their car design annually to convince their customers that they needed to replace their vehicles more
often. The idea soon became widespread among manufacturers of other products.
B Manufacturers can come up with a number of good reasons to make use of the idea of planned obsolescence. Making
their product cheap enough is one of the most important ones. A car whose parts were all made to last a hundred years
would have be hundreds of times more expensive than an ordinary one. As for electronic gadgets, it does not make any
economic sense to make a product last a long time as customers are rather unlikely to keep using the same model of
their mobile phone for more than a few years. Planned obsolescence is also written into the very nature of certain
industries, such as the fashion industry. Last year’s collections are meant to go out of fashion as soon as a new line
appears on the market.
C A lot of customers, however, are not so quick to accept the idea of planned obsolescence. They often feel cheated
when a product breaks down shortly after the warranty period ends. The frequent need to replace products badly
affects their home budget and makes the general costs of living higher. Others say that increased production leads to
more pollution and problems with the storage of waste. Not surprisingly, manufacturers’ strategies to use the idea of
planned obsolescence may be having the opposite effect to what they intended. According to a recent survey, almost
a half of customers in the electronic industry have been disappointed with the quality of some products and no longer
feel loyal to their favourite brands.
1 Read the following article about planning expenses on buying food. Match each question (1-4) to the
corresponding paragraph (A-C). Put the answers in the correct boxes. – 3 points
Which paragraph
1 gives an example of a trend among customers?
2 explains how an idea was born?
3 mentions the negative consequences of an idea for marketing?
4 makes a comparison to explain a point?

👇
Открыть все ответы
Ответ:
zherukova00
zherukova00
08.02.2022
Hurray ! We are we haing holidays!
Autumn holidays are very short - only 10 days.
I`m not going to travel, I won`t go to the seaside, I won`t visit my Granny in the village. However, I like autumn holidays. I will have a lot of time for my favourite activities.
In the afternoon I`ll play with my little sister and walk with her outdoors. We will pick up yellow beautiful leaves and watch the smart trees.
In the evenings I will read books and improve my English language.
It`s so great to have autumn holidays!
4,7(56 оценок)
Ответ:
nog2018
nog2018
08.02.2022

letter

 

Dear Ann,

Thank you for letter .

I am really sorry I haven't written back,I wasn't at home.I went on my holiday to  Italy with my friend.We went by boat  and car.We were there for three weeks and we stayed in youth hostels.We had a very good time.We lay on the beach, sunbathed and read books.We went to the beach almost every day.We visited a lot of historical places.The weather was great and the food was fantastic.

What do you do in your free time?

I*m waiting for your letter again.

love,

Maryna

 

4,4(88 оценок)
Это интересно:
Новые ответы от MOGZ: Английский язык
logo
Вход Регистрация
Что ты хочешь узнать?
Спроси Mozg
Открыть лучший ответ