Question

Прочитайте текст и выполните к тексту outdoor advertising the world of outdoor advertising billboards, transport and «street furniture» (things like bus shelters and public toilets) -is worth about $18 billion a year, just 6% of all the world spending on advertising. but it is one of the fastest growing segments, having doubled its market share in
recent years. outdoor advertising's appeal is growing as tv and print are losing theirs. the soaring costs of tv are prompting clients to consider alternatives. dennis sullivan, boss of portland group, a media buyer, calls outdoor advertising the last true mass-market medium. it is also cheap. in britain, a 30-second prime-time tv slot costs over $100 000. placing an ad on a bus shelter
for two weeks works out at about $150. adding to its attraction has been a revolution in the quality of outdoor displays. famous architects such as britain's sir norman foster are designing arty bus shelters and kiosks with backlit displays. backlighting, introduced in europe by decaux and more, and plastic poster skins have vastly improved colour and contrast. movement is possible too.
smirnoff used new multi-image printing to make a spider, seen through a vodka bottle, appear to crawl up a man's back. and disney advertised its «101 dalmatians» video on bus shelters with the sound of puppies barking. this sort of innovation has attracted a new class of advertiser. recent data from concord, a poster buyer, shows that in britain, alcohol and tobacco have been replaced
by entertainment, clothing and financial services as the big outdoor advertisers, like car makers, are using it in new ways. bmv ran a "teasers' campaign in britain exclusively on bus shelters. particularly attractive to the new advertisers is street furniture, he fastest growing segment of the outdoor market. it accounts for some 20% in europe and about 5% in america . найдите в
тексте эквиваленты для следующих выражений: a. рекламные щиты и плакаты b. затраты на рекламу c. размещение рекламы d. быстро растущие сегменты рынка e. побуждать клиентов рассматривать альтернативу f. проводить
рекламу с интригующим сюжетом привлечь рекламодателей g. увеличить долю рынка в два раза h. подсчитать затраты ) переведите следующие предложения из текста на язык, определите в каждом из них видовременную форму
глагола-сказуемого. a. outdoor advertising's appeal is growing as tv and print are losing theirs. b. in britain, a 30-second prime-time tv slot costs over $100,000. c. disney advertised its "101 dalmatians" video on bus shelters with the sound of puppies barking. d. this sort of innovation has attracted a new class of advertisers.

Answer 1

a. advertising billboards

b. spending on advertising

c. placing an ad

d. the fast growing segments

e. to prompt clients to consider alternatives

f. to attract a new class of advertiser

g. to double its market share

a. Outdoor advertising's appeal is growing (Present Progressive) as TV and print are losing theirs.- Привлекательность уличной рекламы растет, в то время как привлекательность рекламы на телевидении и в печатном виде теряет свои позиции.

b. In Britain, a 30-second prime-time TV slot costs (Present Simple) over $100,000. - В Великобритании 30-тиминутный телевизионный ролик в прайм тайм стоит более 100 тыс долларов.

c. Disney advertised (Past Simple)its "101 Dalmatians" video on bus shelters with the sound of puppies barking.- Компания Уолта Диснея размещала рекламу своего мультфильма "101 далматинец" на автобусных остановках, используя звук - лай щенков.

d. This sort of innovation has attracted (Present Perfect) a new class of advertisers.- Такого рода инновации привлекли новых рекламодателей.