To advertise means to make information public. But nowadays advertising doesn’t limit itself by a word ‘publicity’. Modern advertising has a task to show a product in a positive and pleasant way. It has an aim to make us want to buy it. But how and when did advertising appear?
The advertisement has existed since antiquity time. At first there were murals that informed about gladiator fights. In the middle Ages public heralds stood in the centre of the city and gave last news.
In the 15th century there was a good development of printing. After that posters and leaflets appeared. Two centuries later the first newspapers began to publish advertisements. But it is the 20th century when advertising really explodes. It followed the invention of radio and TV.
In the United States companies have worked with advertisers since 1930. They invented packaging that had to attract customers. They also created an idea of pro
Ukrainian TraditionsУкраинские традицииEvery country has its own customs and traditions, which were formed over centuries. Ukrainian traditions are interesting and versatile. They mean a lot for local people. Even young people eagerly respect and follow them. National traditions determine the way people live: their language, religion, life values, relationships, even food and clothing. Like in many countries, traditions in Ukraine are closely connected with everyday life and the agricultural calendar. Ukrainians also have harvest songs for seasonal works, certain entertainments, ritual greetings and even superstitions. For example, local people believe that shaking hands in the doorway may bring misfortune, or sitting between two people with the same name brings luck. Ukrainians are family-oriented people. The origination and existence of the family is followed by many rituals and rules. For example, there are certain merry elements of formal marriage proposal, engagement and bachelorette party. The ceremony of marriage in Ukraine is called “veselye”, which literally means “fun”. Very often parents and even grandparents live with their children and help them to raise the kids. This tradition goes back to old times, when the majority of Ukrainians lived in villages. Poetic and mysterious is the Midsummer Night or the holiday of Ivana Kupala. Young girls, wearing flower wreaths, sing and dance in a ring. Afterwards, they put their wreaths into the water and watch their way. This ritual shows the girls’ future and fortune. Christmas night is also a good time for fortune-telling. Ukrainians are known for their hospitality. They like having guests over and for this occasion they put all the best food on the table.Каждая страна имеет свои обычаи и традиции, которые формировались на протяжении столетий. Украинские традиции интересны и разнообразны. Они много значат для местных жителей. Даже молодые люди уважают их и с радостью следуют им. Национальные традиции определяют образ жизни людей: их язык, религию, жизненные ценности, отношения, даже еду и стиль одежды. Как и во многих странах, традиции в Украине тесно связаны с повседневной жизнью и сельскохозяйственным календарем. Украинцы имеют свои песни для сбора урожая во время сезонных работ, определенные развлечения, ритуальные приветствия и даже суеверия. Например, местные жители считают, что рукопожатие в дверях – нехороший знак, а сидеть между двумя людьми с одинаковым именем к удаче. Украинцы – люди, ориентированные на семью. Становление и существование семьи сопровождается множеством ритуалов и правил. Например, существуют определенные забавные элементы официального предложения руки и сердца, сватовства и девичника. Церемония вступления в брак в Украине называется "весілля", что дословно переводится как "веселье". Зачастую родители и даже бабушки и дедушки живут со своими детьми, чтобы им воспитывать детей. Эта традиция восходит к былым временам, когда большинство украинцев жили в деревнях. Поэтическим и таинственным считается праздник Ивана Купала. Молодые девушки в цветочных венках поют и танцуют в хороводе. После этого они кладут свои венки на воду и наблюдают за ними. Этот ритуал показывает будущее и судьбу девушек. Рождественская ночь также хороша для гаданий. Украинцы славятся своим гостеприимством. Они любят принимать гостей и по этому случаю ставят на стол лучшую еду.
To advertise means to make information public. But nowadays advertising doesn’t limit itself by a word ‘publicity’. Modern advertising has a task to show a product in a positive and pleasant way. It has an aim to make us want to buy it. But how and when did advertising appear?
The advertisement has existed since antiquity time. At first there were murals that informed about gladiator fights. In the middle Ages public heralds stood in the centre of the city and gave last news.
In the 15th century there was a good development of printing. After that posters and leaflets appeared. Two centuries later the first newspapers began to publish advertisements. But it is the 20th century when advertising really explodes. It followed the invention of radio and TV.
In the United States companies have worked with advertisers since 1930. They invented packaging that had to attract customers. They also created an idea of pro
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