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While most weather 1) forecasters are qualified meteorologists, they have to be more than just scientist. Every 2) broadcast must catch the attention of the 3) viewer, which means that it cannot be just a flat 4) report of the facts. Personality counts for a lot, and since TV meteorologists write their own 5) script, they can decide not only what to say but how to say it. Even when emergency 6) bulletins are 7) screened, the meteorologist must be as calm and good-humoured as when he or she present the 8) daily programme.