1. LVMH’s main product is cosmetics.
b. false
designer clothes, watches and bags
2. LVMH does not launch many new products.
b. false
successful new product launches
3. Sales in Japan are poor.
b. false
a large store in Japan, which is doing well
4. LVMH keep the general image of the product under control.
a. true
LVMH controls every detail of the brand’s image.
5. The image of its products is important to LVMH.
a. true
LVMH controls every detail of the brand’s image.
6. The company’s aim is to impress its clients with the reliability of its products.
a. true
It aims to impress its customers with its high quality and long-lasting products
