Question

Ex2. Заполните пробелы, используя слова:
magazines, the ad, persuade, average, to provide, merchandising, interruptive,
messages, products, homes, tools, to work
1.Advertising plays a very important part in modern The manufacturers tell the
public about their new products and the stores tell the public about what they
have at what prices. Advertisements can be seen in newspapers, , and on
television every day of the week. Many more advertisements are sent to
customers’ Today the American adult is assaulted by a minimum of 560
advertising a day.
2.Advertising is impersonal, usually paid communication intended to inform,
educate, , and remind. Advertising is a sophisticated form of communication
that must work with other marketing and business elements to be successful.
3.Advertising must be — that is, it must make you stop thumbing through the
newspaper or thinking about your day long enough to read or hear
4.Advertising must also be credible, unique, and memorable in order
And finally, assuming the actual advertising is built upon a solid positioning
strategy, enough money must be spent a media schedule for ad frequency, the
most important element for ad memorability.

Answer 1

Не на 100 процентов уверенна в правильности, но вот)

1. Advertising plays a very important part in modern MERCHANDISING. The manufacturers tell the public about their new products and the stores tell the public about what TOOLS they have at what prices. Advertisements can be seen in newspapers, MAGAZINES and on television every day of the week. Many more advertisements are sent to customers’ HOMES. Today the AVERAGE American adult is assaulted by a minimum of 560 advertising MESSAGES a day.

2. Advertising is impersonal, usually paid communication intended to inform,

educate, PERSUADE and remind. Advertising is a sophisticated form of communication that must work with other marketing PRODUCTS and business elements to be successful.

3. Advertising must be INTERRUPTIVE — that is, it must make you stop thumbing through the newspaper or thinking about your day long enough to read or hear THE AD

4. Advertising must also be credible, unique, and memorable in order TO WORK

And finally, assuming the actual advertising is built upon a solid positioning

strategy, enough money must be spent TO PROVIDE a media schedule for ad frequency, the most important element for ad memorability.