1. A lot of marketing research institutes carry out telephone surveys. They ring people at home and ask them questions. 2. A Focus group is a small discussion group, led by a who asks detailed questions to get qualitative information. 3. Mystery shopping surveys are often carried out in-store to assess the level of service quality and cleanliness. 4. A Package test is designed to find out what customers think about packaging, and a Taste test is to find out what they think about the flavour of a product. 5. A marketing research institute may prepare a lengthy mail survey, which it posts to consumers at their homes. 6. These self-administered questionnaires are filled by the respondents.
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