Graphic Design Graphic design is a very broad field and to master it is a very challenging escapade. We can have a good grasp of graphic design by understanding the basic elements and principles which make effective design and page layout. Graphic design is a course of combining texts and graphics in order to develop an interactive work of art.
Designers achieve their purpose by utilizing the elements and principles of graphic design. In today's world, graphic design has a greater percentage of influencing us. Everywhere we go, anywhere we look, practically everywhere there are different graphic design materials: posters, signs, newsletters, billboards.
Is graphic design an art, science, business, craft or language? Graphic design has operated under multiple identities since its inception with each of these identities dominant at one moment or another. And each may predominate from one project to the next in a designer's practice today. Often, graphic design is defined as a duality, combining two of these definitions, such as craft/language or business/art.
This identity crisis is confirmed by the lack of agreement on a name for the field. Graphic design, visual communications and visual design are all thoughtful names in current use. A variety of terms persist including commercial art, layout and graphic design. Unlike its venerable cousin architecture, graphic design is a very new design expression, a phenomenon of the last hundred years.
A spontaneous response to the communication needs of the industrial revolution, graphic design was invented to sell the fruits of mass production to growing consumer societies in Europe and North America in the late nineteenth and early twentieth centuries. Rapidly expanding reproduction technologies provided the means for graphic design's participation in the vast economic, political, technological and social changes of that era.
Graphic design has a massive impact on our everyday lives. It plays a huge part in the way we communicate, and forms an important part of our visual environment. In a world saturated with mass media communication of all kinds, the act of creating effective visual communication through graphic design has never been more challenging.
From early times one of the means of peoples' embodiment of their dreams, wishes and assessments was graphic. 80% of information about visual environment a person acquires with the help of vision, because, visual images are more effective and operative.
Nowadays graphic design maintains visual communications and advertising market with annual turnover (per different appraisals) in 1, 5-2 billions of dollars. Modern vectors of graphic design: 1. Corporate identity 2. Types 3. Graphical advertising 4. Books graphic 5. Newspapers graphic 6. Magazines graphic.
Упражнения к тексту
1. Найдите в ТЕКСТЕ слова, которые означает тоже самое, что и:
- permeate, soak;
- mess, chaos, confusion, disarray, disorder;
- convince, expostulate;
- scheme, plan.
2. Найдите в ТЕКСТЕ слова, которые имеют противоположное значение:
Method, neatness, order, sequence.
3. Соедините слово из левой колонки с его значением из правой колонки:
1) reproduction a) general law of cause and effect
2) expression b) having the same opinion
3) principle c) process of reproducing
4) agreement d) process of expressing
5) operate e) join together
6) poster f) mental picture of the future
7) combine g) work, be in action
8) dream h) placard displayed in a public place
Найдите в ТЕКСТЕ слова, которые означает тоже самое, что и:
- permeate, soak;
- mess, chaos, confusion, disarray, disorder;
- convince, expostulate;
- scheme, plan.
2. Найдите в ТЕКСТЕ слова, которые имеют противоположное значение:
Method, neatness, order, sequence.
3. Соедините слово из левой колонки с его значением из правой колонки:
1) reproduction a) general law of cause and effect
2) expression b) having the same opinion
3) principle c) process of reproducing
4) agreement d) process of expressing
5) operate e) join together
6) poster f) mental picture of the future
7) combine g) work, be in action
8) dream h) placard displayed in a public place