Перевести текст,заранее ) the householder can use the small shop when he or she runs short of small items of grocery, etc. the small shop will often be open early in the morning and late at night. the shopkeeper will also allow some of the best customers to have credit and pay their bill at the end of the week. special likes and dislikes of the customers are catered for by the small shop and they will often carry a wide variety of stock to cover individual needs of many customers. the shopkeeper will spend a lot of time and trouble to make sure that regular customers get exactly what they want. because the small shopkeeper buys his goods in small quantities, he does not have the price advantages offered by bulk purchase. the small shopkeeper may buy, say, 10 or 20 tins of food and has to pay a much higher price per tin to the wholesaler than the owner of a larger shop, who would buy the tins of food by the hundred or even by the thousand. for a big order like this the price per tin would, of course, be much less. the supermarket can therefore offer its goods at a much lower price than the small shop because it buys in bulk. because the small shop gives good personal service, customers may have to wait whilst the shopkeeper is serving an earlier customer, and this can sometimes be a disadvantage. because the small shop is small, it cannot carry a large stock and it may be difficult to see the stock because of poor display. because they usually purchase in bulk the supermarket is able to offer basic grocery items such as tea, sugar, butter, beans, etc, at a lower price than the small shop. the supermarket will use loss leaders to persuade shoppers to enter the shop. once they are inside it is hoped that impulse buying by the customers will take place, making them purchase more than they had intended. loss leaders are goods offered at an especially low price, and these goods are usually placed at the rear of the store so that the customers will have to pass by all the other goods before reaching the loss leaders. as they pass these goods they will be tempted to buy on impulse. these goods at the front of the store are those on which the supermarket is making a good profit. during the weekdays, when customers are comparatively few, the store will play slow music to encourage the shopper to linger and buy more. at the weekend, when the store it busy, quick music will be played to encourage the shoppers to move quickly so that more customers can pass through and the store can take more money. the goods which the supermarket wants to sell quickly will be placed at eye level where they can be seen most easily by the shopper. the supermarkets also place highly priced attractive items near to the loss leaders, in an effort to encourage sales of these items. for example, expensive biscuits may be placed near cheap tea, or coffee and tins of fruit may be placed near to expensive tins of cream. special incentives such as trading stamps may be offered to encourage shoppers to shop during the week instead of the weekend. most supermarkets have an excellent display of goods and if he payment tills are efficiently run, a customer can obtain his or ‘’ er goods quickly and pleasantly. during the last 20 years.
проходит короткий мелких предметов продуктовых и др.
В небольшом магазине часто будет открыт рано утром
и поздно ночью. Лавочник также позволит некоторые из лучших клиентов
оплачивать свои счета в конце недели. Специальные любит и
не любит клиентов удовлетворяются за счет небольшой магазин, и они будут часто
носит широкий выбор акций для покрытия индивидуальные потребности многих клиентов. В
лавочник будете тратить много времени и сил, чтобы убедиться в том, что регулярные
клиенты получают именно то, что они хотят.